The right campaign strategy can strongly impact organizational objectives and results, whether you are marketing a B2B healthcare solution to physicians, evangelizing enterprise cybersecurity, promoting B2C software, or generating internal excitement about a company rebrand.  Here are some examples of my work on integrated, multi-touch campaigns.

With help from our communications team, the CEO began building the narrative around scraping as a gateway threat with his Forbes byline published in May. He then  contributed an article to information age in June about the risks of generative AI (such as ChatGPT).

All ChatGPT content was promoted on social media (LinkedIn and Twitter) and amplified further with heavy participation and sharing from employees. We also designed content specifically for social, including the carousel/slideshow graphics pictured below.

All in all, the campaign was a major success, driving our key metrics that mattered and breaking through the noise in the marketplace—one of our marketing department's key organizational objectives. Best of all, we brought in several strong leads from enterprises within our ideal customer profile (ICP). Just look at those logos!

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