Marketing That Impacts Behavior

Marketing Strategy (B2B, B2C, B2B2C)
Behavioral Science & AI Amplified Systems
Brand Identity (Strategy, Voice, Guidelines)
Content & Campaign Strategy + Execution
Storytelling (Copywriting, Editing)
Creative Direction & Execution

You made it! Welcome to my portfolio.

My name is Katie Beirne (kay-tee burn), formerly known as Katie Bibee. Currently located near Washington, DC, I am a strong marketing leader, creator, and problem solver with 13+ years of professional experience putting the "passion" in compassionate communication. Here's how:

Strategy: I prioritize business goals and key results for all primary stakeholders in strategic initiatives.
Delivery: I consider the audience first (and how we want them to respond), and apply behavioral science and UX principles to drive trust and conversions.
Team & User Focus: I balance empathy with unrivaled quality standards to drive exceptional programs that outperform objectives.

You can find testimonials, proof points, and samples of my work here. You are also welcome to contact me at katiebibee@gmail.com with any questions.

Recent Guides, Reports, & White Papers 📚

Agital_Google_Holiday_Checklist.pdf

DataDome Buyer's Guide_2023.pdf

Healthcare Guide (for PerfectServe)

4. Guide.White Paper-PerfectServe-Nurse-Communication_CCC.pdf

Recent Website Work 🌐

Blog Before & After

As we filled DataDome's blog page with insightful threat research content and compelling customer stories, we also updated the visuals in the library to show the variety of content available. We used the extended color palette from our recent brand refresh (driven by the content team) for visual differentiation.

Blog Page 2022 (Before Refresh)

Blog Page 2023 (After Refresh)

Diversity, Equity, & Inclusion Pages

I edited and optimized the pages for our diversity, equity, and inclusion (DEI) pods and created the header images in Canva based on an example provided by our senior graphic designer. See all seven pod pages in my Web Content collection.