Katie (Bibee) Beirne - Social Media

Social Media

Social media can be an excellent way to reach your target audience where they are at the right time.

Cybersecurity (B2B Enterprise SaaS)

HackerOne Social 2025

I rebuilt our organic social strategy using audience insights, sharper storytelling, and AI-enabled workflows, increasing engagement 259% in one month despite reduced resources. Press play below to see examples.

Video Top Takeaways from CISO Crowdsourced Security Data.mp4

We created these video shorts for LinkedIn as part of a multi-channel campaign around a research report of how 400+ CISOs approach offensive security. The shorts below feature HackerOne's CEO and primary thought leader.

Video CISOs Own AI Risk - Kara Sprague, CEO.mp4

Video CISO Report Crowdsourced Security - Kara Sprague, CEO.mp4

DataDome 2023

For DataDome's wildly successful ChatGPT campaign, we designed content specifically for social, pointing back to our capstone assets including a webinar and several blog posts. Below are some examples.

LinkedIn Carousel

Impressions: 514
Engagement Rate: 37.15%

Anonymized Audio Graphic Mockup

As part of a recent content strategy I created for a cybersecurity company, I mocked up the graphic below as an example of how they could share the most compelling audio clips from an existing webinar on LinkedIn.

Fintech (B2B2C SaaS)

Finworx Infographic

More corporate social media examples coming soon.

Personal Thought Leadership

My LinkedIn

I write articles and create graphics to post on LinkedIn to build my personal brand and interact with my network. These posts reveal more about how I think and work.

Shameless 😊lnkd.in/p/eBbcxTJS

In Loving Memory of Dolly

I created these Dolly Parton quote graphics for a carousel and shared it with a message honoring what an inspirational leader and advocate she was after her passing.